10 Obscenely Easy Ways to Do Better Marketing

Brand marketing and strategy can be very complicated, analysis driven, or even intimidating. But much of the time, it just isn’t. Here are 10 obscenely easy ways to do better marketing. And this isn’t about one particular company, rather, all too many.

1. Focus – If you haven’t already, figure out what business you really are in (it’s not what you make, it’s whose problems you solve), what drives your business model, and what you need to attack first. Less is always more, and more profitable.

2. Develop your Business Strategy – This needn’t be the all-consuming five-year plan that is both painful and rarely used. Just figure out what direction you want to head, make sure you know why you want to head that way (versus other alternatives), and make sure that direction is financially sound. This is CEO and Board stuff, and it’s critical. But it’s all too frequently not done.

3. Select your Growth Priorities – For most companies, if you can select 3 reasonable ways to grow, and dedicate most of your resources to doing that, you’ll decimate your competition.

4. Focus Marketing on these Growth Priorities -The marketing plan, budget, and major programs should all support accomplishing the growth priorities in #3. When you develop and review the marketing plan, that’s the easy way to make sure you direct precious dollars and time resources on the right things. You’d be amazed at how frequently there is a bunch of activity, pet programs, ‘things we’ve always done,’ or other ill-conceived ideas that have nothing to do with company priorities.

5. Challenge the Tactics -When you evaluate a major program, make sure it is designed to achieve a specific business objective, and isn’t just cool or enticing (like rudderless social media campaigns). Make sure it’s the best way to accomplish that objective versus other alternatives. (If it’s great, compared to what?)

6. Quantify What Good Looks Like first -Figure out what you’d like the marketing program to produce and how you’ll measure it before you start. If it isn’t going to be productive in some measurable way, why do it?

7. Communicate, communicate, communicate -Simplify your strategy, business objectives, and big marketing pushes and over-communicate them to everyone who needs to know as often as you can. It’s staggering what you can accomplish when you help bright, well-intended people walk in the same direction.

8. Expect more from Marketing -Ask and expect them to be the experts on your customer, competitive position, marketing strategy, and marketing spending effectiveness. Ask and expect them to help everyone else in the company be more aware of and responsive to your customer and consumer.

9. Make Marketing a Priority -Chief Executive Officers, and other senior leaders, can do this quite easily. Think about and communicate to your company in terms of how what you do will earn and deserve more customer appeal and loyalty. Challenge every major initiative (even if it seems highly internal and operational) to see how it will affect your customer and consumer. Structure your company so Marketing has the authority, staffing, and skill set comparable to your other senior functions. (i.e. get strategic or get pens with your logo on them – your choice).

10. Expect Measurable Results – Like every other major function, you should expect, track and report performance on key measures like sales, sales growth rate, market share, and return-on-investment. Don’t accept double-speak or things that are unclear – and ask questions until it’s clear. Expect major programs to be tracked and analyzed for future learning.

Network Marketing Key to Being Successful Is Learning How to Market Both Yourself and Products!

Network Marketing key to being successful is learning how to market both yourself and products!

MLM products are higher quality than those on store shelves. There are many products to choose from, but looking at the top 10 MLM products for moms is a great place to start your search. The one place where the value is first and mostly evaluated is in the products. Every company must have unique, quality products that provide real benefits to their customers products that set them apart and that make a difference.


The direct sales business plan has provided stay at home moms with a means to make money for years and it will continue to prosper. The Power of MLM is a form of direct sales in which independent distributors can make money not only from their own sales but also from those of the people they recruit. Without a foundation based on quality products, all you really have to offer in the long run is a money-making scheme. Companies suggest that this process provides a great money-making opportunity.


Whether this is true or not, selling several products a month yields a respectable cash flow from a side business. Also, since MLM sponsors have struck a deal with state tax commissioners, requiring sales taxes to be paid on wholesale purchases, and since shipping charges to one’s home must be added, the margin is too slim to provide much incentive for direct selling to non-participants. Millions of Americans have signed up, including many physicians attracted by the idea that selling products can offset losses attributable to managed care. Since this has become a trusted resource, this is no longer viewed as a pitch selling network marketing products, but simply a natural part of an ongoing dialogue.


These misconceptions can cause people to reject a business or even an industry, which in the end means sacrificing a lifetime of income. Factors to consider when joining the direct sales industry as an independent distributor. To understand the value equation, let’s consider two examples, one from the nutritional products industry, and one from the personal care products industry. MLMers too often fall into the health and wellness industry and have ridiculous claims about their products.


His popular network marketing and blog shares secrets to help increase your income and build your business the right way. We don’t stock products when they are obtainable from a retail outlet for the simple reason that products tend to be more expensive, unless your payout is offset by income from lower levels of your “downline.

I am assuming your dreams include being able to create residual income. This rather humble beginning may one day be giving you a huge international distributorship from many countries that will provide you with a residual income for a life time. So selling even a few products can mean a good income for someone. You can sell MLM products and create an income for life if you know the secrets of top internet marketers. Whatever business opportunity you choose, the products are the secret to establishing a long-term residual income. The company must pay out at around 50 percent of its gross income to its independent business partners every month.


The key to being successful is learning how to market both yourself and your products effectively. Companies that are successful have a significant percentage of customers who re- order their products on a regular basis. Ideally, products that are successful are taken on a regular, ongoing basis.

Discover how to succeed in Network Marketing & actually make money retailing your Products here. Does your opportunity have amazing MLM products you would like to share. In this article we look at multi level marketing prospecting and examine the part that top MLM products can make in developing a successful business. When choosing a company, always look for those with value priced products. However most who sell MLM products earn a very healthy commission because the companies that produce the products charge them very little, and their profit is usually the difference in price between what they’re charge and what they charge their own customers.

Promoting Your Website Through Article Marketing

There are tons of ways to promote a website but the use of article marketing would be one of the strongest and most effective strategies available today. Articles provide a lot of power because they help a lot in improving the Google PageRank of a website through the amount of links that they direct back to the pages of your website. In addition, articles also provide you the opportunity to get direct clicks to your site, which refer to potential customers and visitors.

Marketing through articles is a process and you need to go through all of the steps correctly so that you don’t end up wasting the posts that you make. Making articles is something that requires some serious effort especially for those who are new to this type of endeavor. The process basically starts with writing a post about the niche that you’re website is in or about the theme that best describes your site. You can write your articles related to your niche in general and add some links in their bodies that are directed to your home page and to a post on your site that is directly related to the content that you have posted in other websites. By adding links, you get the opportunity to send readers as well as search engine spiders to the pages of your site. After you finish composing your post, you can then submit them to different directories for publication.

For instance, if you are in the patio furniture niche, then you can write contents about this topic generally and to specific topics such as modern patio furniture pieces. Search engine spiders visit directories all of the time because the contents of these websites change constantly. When you publish your posts on these directories, you expose your links to search engine spiders. If they get to crawl on your links, they will end up visiting your website and getting it indexed later on. Once the search engine spiders land on your home page, they can then visit the links that you have in there so that they can analyze the entire content of your website. This is the fastest and most effective way for you to get your website listed on Google and other search engines. Now, this may not get your site high rankings at first because you don’t have enough backlinks to prove to Google that what you have is already very popular to people. But, if you try to stick with this strategy, you will surely get the rankings that you desire later on.

One of the greatest advantages of marketing through posts on directories is the fact that you get your links to stick. In addition, millions of people visit these directories, which mean that you get to advertise your website to a lot of people who might be interested on what you have to offer. Just make sure that you write high quality contents on directories and rankings will follow naturally later on. Lastly, vary your links by directing them to the different pages of your site.

Why Niche Marketing Is Important For Internet Marketing

What is a niche? A niche is a portion of the market that is not being addressed adequately. You must identify the niche that you are targeting so that you are able to focus your work properly. There are a few reasons why niche marketing is important that you must understand before you get started. The main thing about marketing online is to be prepared before you get going. Preparation is vital because it can take you from your dream to a reality.

1. If you get started with internet marketing and do not select a specific niche then you will likely lose your goal along the way. It is like going into something blindly and that just does not turn out well. You must know who you are targeting and what portion of the market is not being targeted already. If you go after a segment of the market that has a lot of competition then your likelihood of making a lot of money is very low.

2. Niche marketing is also important for your search engine optimization needs. SEO is a very important process and you must know what niche you are targeting so that you can use the proper keywords and carry out the process correctly. If search engine optimization is not carried out appropriately then your goals will not be fulfilled. Take some time to put some thought into this before you get started.

3. The best thing about niche marketing is that it provides you with a direction along your internet marketing process. It feels so much better when you have a direction. For some, niche marketing seems like such a simple part of the plan but it may not always be so obvious for everyone. No matter who you are, it is always helpful to have a direction and in this case, if you do not have a direction with your niche then you will fall off your path very easily.

Niche marketing is vital for many reasons. Take a look at a few of these reasons and learn to implement the ideas throughout your own internet marketing process.

Older posts »