How Can Virtual Shopping Experience Ramp Up Your Festive Sales?

Customers like to shop during the festive season. They splurge on products and usually postpone their buying activity throughout the year until the festive season. It also brings a new opportunity for products in the premium category to be sold for businesses. With the virtual shopping experience given by organizations to their customers, they become sure about buying their products without even visiting the stores. Brick and mortar stores have become a point of delivering goods and after service/sales experience more than just a purchasing outlet. Users sometimes even check the stores to complete their purchase journey once they study the product online.

Enter Virtual Shopping Experience
Virtual shopping experience – a perfect blend of the offline and online world – has made last-mile delivery possible to locations where no stores were giving the product demo.

This AI-based technology uses high-resolution cameras, TMT plates, AR and VR glasses so that customers can virtually touch and feel the product. As a result, customers are engaged on a higher level in such virtual showroom demos where there is real-time engagement. Such strategies can help giants overcome losses in the struggling sectors.

Conversational platforms are the next big thing for about 40% of the Indian entities.

Based on a survey by Scalers, about 61% of users like to shop from brands that provide phygital customer experiences.

Know how to implement a phygital plan
The go-to strategy is 3I’s, which stands for Immersion, Immediacy, and Interaction. The first two, in this case, are about making sure the physical space is perfect, and Interaction takes care of the digital space in the virtual setup.

Understand where to implement your phygital plan
Given phygital involves a lot of money for space and technology to set up, you must think about which products to sell using this strategy. Say, if the product is a medium-priced product in a category and your expenses on providing a user phygital experience is greater than the sales earned, it might be a wrong option to phygitalize your product. The phygital category mainly caters to the premium products wherein the users aren’t satisfied just by looking at the product.

Give complete product knowledge to your employees
Your employees must be aware of how to operate in a phygital environment to give a demo. Hire employees that are well-polished can face the camera and have good communication skills. Understand which language you would like to use while providing such demos. Training sessions for employees regularly can go a long run in query resolution and product updates.

Setup the right way
Now that you know which products you are selling, you have hired the right employees and know a plan to do phygital work. Next, it’s time to evaluate the s Use high-tech resolution cameras, proper lighting, and AR/VR glasses – these three would be the basic requirements for a phygital environment.

Complete your sales funnel with a payment mechanism
Phygital experiences, whenever implemented, have usually shown a high NPS (Net Promoter Score) and customer satisfaction scores. It also means that you have a higher chance of customers purchasing the product. In such a case, it becomes even more crucial to have a payment mechanism to complete your sales funnel for the prospect. Therefore, have a ready RFID (Radio- Frequency Distribution) mechanism to allow customers to pay instantly through a scan on a QR code visible on the screen. Not just this, to give users a hassle-free experience, you can allow them to pay through multiple ways such as debit card, credit card, cash on delivery, and more.

Allow customers to give you a feedback
Since you are implementing this strategy for the first time at your business, there are high chances that you may not have to test, try and implement it over time. To ensure you are enhancing customer experience regularly, allow your customers to rate NPS (Net Promoter Score), Camera Quality, Demo Experience, etc. This evaluation would be customer-centric, and your business can filter out the best way out for each step. Also, note and measure through your revenue growth metrics to understand if you are going the right way. Real-time interaction also allows you to get queries resolved rather than other omnichannel support such as email, chatbots, etc., where there may be a gap for communication.

Learn More: Phygital in the automotive industry: Wind of change in delivering CX

Summing Up
Brands like Nike have already implemented a phygital experience; when will you?

It might be the case wherein your business may not have sufficient bandwidth to cater to this experience. If you have made up your mind that a phygital strategy for premium products will be a hit but are unsure of its implementation, this is how you can still do it.

Not having proper resources and workforce can be a bottleneck that you can overcome through outsourcing services.

Hire an expert to take care of your phygital services. Check their background, partners, authorization, and feedback before joining hands with your partner. Outsourcing partners usually have a workforce trained to give such demos. You can even check previous results of an outsourcing partner to understand their credibility. Save in-house costs of hiring, training, and a whole phygital setup by outsourcing your requirements.

Hire the Prominent Marriage Certificate Translation Services

Travel to a different country by couples is very common. There are a lot of things that need to be taken care of before doing that especially the documentation because that needs to be accurate as possible so that there is no hassle when the actual verification is going. Marriage certificates are a big part of the whole structure because that is how you get to verify and create a lot of different documents for yourself especially when you are traveling abroad.

These documents might need some modification based on where you are moving to in the world. the most common demand is language proficiency that is not always possible due to different languages being spoken in different regions of the world. this is where translation can play a very important role. The use of translation will be able to transform your marriage certificate into the local language where you are migrating to where you will be able to use it easily.

You will have to hire professional marriage certificate translation services because they are going to provide you with the best quality of translation as they have the professional expertise and experience of doing such a job that is related to legal documents. The best part about getting it done professionally is that you will be able to get the translated document notarized by them as well which is going to prove the authenticity and the accuracy of the marriage certificate that is going to be in question.

In the case of legal documents, this is going to be a good choice because not only it is going to relieve the stress of something like this but it is also going to give you some extra time that you can use to focus on other things. these services are readily available all across the country at very reasonable prices and you will be able to hire them for yourself very easily. All you have to do is that you will have to connect with them and consult with them based on your requirements and their best translators are going to do the job for you with the utmost possible expertise that they can put into your work.

Flowers used in craft gin production

Flowers are a popular ingredient in craft gin production. This is because they add a unique flavour to the final product.

Flowers used in the process of making craft gin include:

- Lavender – rose petals

- Lemon grass

- Orange flowers

- Verbena

- Roses

- Elderflower

- Honeysuckle

- Lemon flowers

- Chamomile

Lavender, one very popular flower used for this purpose, is also a member of the mint family and has been traditionally use to make herbal tea and medicines. It’s flavour pairs well with juniper berries which is the predominant ingredient found in gins around the world. Some people believe that certain flavours can be attributed to different types of flowers such as; citrus fruits like oranges go great with verbena while herbs like thyme work best when paired with chamomile or coriander seeds. In some cases, spices may actually overpower floral aromas so good pairing is essential when it comes to crafting a great tasting gin.

The Craft Gin Laboratory, an American distillery located in Los Angeles California, are dedicated to this craft and have their own line of gins named after flowers they use for flavouring such as The Botanist Islay Dry Gin which is made with over 20 different botanical ingredients including juniper berries, angelica root, coriander seeds and elderflower liqueur.

There are quite a few flowers used in the production of craft gin which helps to make each batch unique. Some producers also use fruit peels or even chocolate for flavouring their gins making them slightly sweeter than traditional gins, but floral gin is a very unique taste altogether.

The next time you want to try out a different flavoured craft gin, why not try one with floral botanicals, and see how you like it? We can assure you of enhanced aromas and flavours through the infusion of florals in these gins, and they will surely be something else altogether!

10 Obscenely Easy Ways to Do Better Marketing

Brand marketing and strategy can be very complicated, analysis driven, or even intimidating. But much of the time, it just isn’t. Here are 10 obscenely easy ways to do better marketing. And this isn’t about one particular company, rather, all too many.

1. Focus – If you haven’t already, figure out what business you really are in (it’s not what you make, it’s whose problems you solve), what drives your business model, and what you need to attack first. Less is always more, and more profitable.

2. Develop your Business Strategy – This needn’t be the all-consuming five-year plan that is both painful and rarely used. Just figure out what direction you want to head, make sure you know why you want to head that way (versus other alternatives), and make sure that direction is financially sound. This is CEO and Board stuff, and it’s critical. But it’s all too frequently not done.

3. Select your Growth Priorities – For most companies, if you can select 3 reasonable ways to grow, and dedicate most of your resources to doing that, you’ll decimate your competition.

4. Focus Marketing on these Growth Priorities -The marketing plan, budget, and major programs should all support accomplishing the growth priorities in #3. When you develop and review the marketing plan, that’s the easy way to make sure you direct precious dollars and time resources on the right things. You’d be amazed at how frequently there is a bunch of activity, pet programs, ‘things we’ve always done,’ or other ill-conceived ideas that have nothing to do with company priorities.

5. Challenge the Tactics -When you evaluate a major program, make sure it is designed to achieve a specific business objective, and isn’t just cool or enticing (like rudderless social media campaigns). Make sure it’s the best way to accomplish that objective versus other alternatives. (If it’s great, compared to what?)

6. Quantify What Good Looks Like first -Figure out what you’d like the marketing program to produce and how you’ll measure it before you start. If it isn’t going to be productive in some measurable way, why do it?

7. Communicate, communicate, communicate -Simplify your strategy, business objectives, and big marketing pushes and over-communicate them to everyone who needs to know as often as you can. It’s staggering what you can accomplish when you help bright, well-intended people walk in the same direction.

8. Expect more from Marketing -Ask and expect them to be the experts on your customer, competitive position, marketing strategy, and marketing spending effectiveness. Ask and expect them to help everyone else in the company be more aware of and responsive to your customer and consumer.

9. Make Marketing a Priority -Chief Executive Officers, and other senior leaders, can do this quite easily. Think about and communicate to your company in terms of how what you do will earn and deserve more customer appeal and loyalty. Challenge every major initiative (even if it seems highly internal and operational) to see how it will affect your customer and consumer. Structure your company so Marketing has the authority, staffing, and skill set comparable to your other senior functions. (i.e. get strategic or get pens with your logo on them – your choice).

10. Expect Measurable Results – Like every other major function, you should expect, track and report performance on key measures like sales, sales growth rate, market share, and return-on-investment. Don’t accept double-speak or things that are unclear – and ask questions until it’s clear. Expect major programs to be tracked and analyzed for future learning.

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